Press Releases

Cherry Hill Programs appoints Steve Craig as new Chief Executive Officer

Marlton, New Jersey (May 4, 2020) – Cherry Hill Programs (CHP) ownership, Keystone Capital, announced that Steve Craig has been appointed chief executive officer. Ed Warchol, CEO of CHP since 2006, will become a senior advisor for the photography services company. These changes went into effect on April 15, 2020.

Steve Craig, founder and former CEO of Photogenic, Inc. (PGI), joined the Cherry Hill Program’s senior leadership when PGI was acquired in May 2020. Since then Steve has continued to lead the company’s souvenir division while also taking on strategic client programs in support of the holiday division. As CEO Steve will lead Cherry Hill Programs’ growth with a keen focus on the evolution of the traditional holiday photography experience.

“Steve is the right person to lead Cherry Hill Programs into the future, given his experience founding PGI and leading the souvenir photography company to steady growth during his 20-plus years of ownership,” Keystone Capital shared in a statement. “He has brought a fresh outlook and innovative approach to the holiday division of Cherry Hill Programs through his focus on ‘people, purpose and process’. We have tremendous momentum and are positioning the company well, with Steve’s leadership, to continue the 61 years of success and exceptional service for our shopping center clients nationwide.”

Ed Warchol has transitioned into an senior advisory role, in which he will advise on corporate strategy and special projects in addition to working with our vendors, engaging with the warehouse and logistics teams, and providing insight and guidance. Ed joined Cherry Hill Photo in 1988 and became CEO in 2006 during that period he managed the company’s growth from 300 to nearly 900 photography venues.