About Cherry Hill Programs

Decades of legacies.
One mission.

Since 1960, Cherry Hill Programs has captured the magic in life's most meaningful moments. United by a shared passion for creating memorable guest experiences, Cherry Hill Photo combined with Noerr Programs, Worldwide Photography and Photogenic to create Cherry Hill Programs — the industry's only US owned and operated Large Scale Retail Photography company providing both holiday and year-round services.

THE DIVISIONS UNDER CHERRY HILL PROGRAMS

Holiday Division

Since 1960
Cherry Hill Programs

Cherry Hill Programs is the country's largest holiday photography operator — operating Santa and the Easter Bunny photography experiences at hundreds of malls and family destinations every season. Built from three legacy companies, unified under one team, one platform, and one promise: make every guest's visit feel like magic.

Seasonal Stats
500+
Mall locations
1,200+
Santas
22M+
Images
4M+
Database

Souvenir Division

Since 2001
Photogenic

Image is everything. Photogenic operates year-round at many of the country's most-visited zoos, aquariums, museums, landmarks and attractions — capturing the moments families cherish, and powering the retail experience that funds our Partners' missions.

100+
US Partners
1,500+
Employees
7M+
Annual Images
1M+
Free ePostcards
Our story
Sixty-six years of capturing the magic. A portfolio that grew by combining great teams, not by replacing them. And a belief — proven across every reservation, set, and Santa visit — that the photograph is the easy part. It's the experience around it that has to feel like magic.
Reimagined every season
Over the past few years CHP has reinvented every aspect of our business — smarter hiring, AI-assisted training, real-time monitoring — and we are not done yet.
Powered by people
Led by experience, supported by local & corporate teams, executed with care. Our partnership with Photogenic adds year-round depth across the country.